Made to Order Textiles: Our Commitment to Conscious Design
At Willow + West, sustainability isn’t a trend — it’s a mindset. It guides how I design, how I produce, and how I choose to bring textiles into the world. This philosophy is deeply personal, shaped by my experiences in interior design and furniture manufacturing, where I saw firsthand how wasteful the textile industry can be. Shelves stacked high with unused fabrics. Collections produced on speculation, not intention. So much created simply in hopes that it might sell.
That model never felt right to me.
When starting Willow + West, I wanted to build something different, a textile line rooted in need rather than excess, in quality over quantity, and in a real commitment to preserving both the planet and the integrity of craft.
A Low-Waste, High-Intent Approach
From the beginning, I’ve made it a priority to create only what’s needed. All of our fabrics are printed to order, meaning we don’t overproduce or carry wasteful inventory. My swatches are carefully ordered in small batches, and full yardage is printed only when a designer places an order. This slow, considered model eliminates the guesswork — and the landfills.
I was deliberate in choosing printing partners here in the U.S. who support small-batch production with low minimums. That means my minimum order is just two yards — not the 50+ yard minimums typical of traditional mills. It also means faster turnaround, consistent lead times, and no long waits for containers to ship across oceans.
Every fabric is digitally printed using organic, water-based inks and a zero-water-waste process, which significantly reduces environmental impact. There are no harsh chemicals, no runoff, and no unnecessary shipping emissions.
Why Linen?
Linen has been my fabric of choice from day one, specifically, ethically sourced French linen. It’s not only beautiful, breathable, and durable, but also one of the most sustainable textiles available. Linen is made from flax, a fast-growing, low-input crop that requires little to no irrigation, no pesticides, and no chemical processing. It’s renewable, biodegradable, and only softens with age.
I believe in creating textiles that designers, and their clients, can live with for years. Fabric that ages gracefully, doesn’t off-gas chemicals, and aligns with the wellness of the home.
An Artist’s Approach to Sustainability
As an artist, I’m deeply connected to the process behind every design. I hand-paint or hand-dye each pattern using techniques like watercolor, shibori, or ink drawing before translating them to fabric. That kind of intentional making instills a natural sense of respect for materials and labor and a resistance to overproduction or trend-chasing.
My designs are timeless, not seasonal, with palettes and patterns inspired by the natural world — forest greens, earthy rusts, coastal blues. I want these textiles to feel rooted and enduring, not fleeting. It’s about designing interiors that are soulful, not disposable.
Textiles That Tell a Story
I believe that when a designer knows the story behind a fabric, how it was made, who made it, and why, they use it more thoughtfully. And their clients connect to it more meaningfully.
Buying textiles from an artist is different than buying something mass-produced off a bolt. It’s the difference between hanging an original painting in your home versus buying generic wall art from a chain store. One has energy and intention behind it. The other just… fills a space.
With Willow + West, my hope is to bring that energy, care, and meaning into your spaces through every brushstroke and fiber.
Looking Ahead: Natural Dyes & New Possibilities
As I continue to deepen my commitment to sustainable textile design, I’m preparing for an exciting next chapter: traveling to Japan to study traditional shibori and other heritage dyeing techniques firsthand. This upcoming journey will allow me to expand my understanding of natural dyes, resist methods, and the cultural artistry that informs these practices.
In the meantime, I’m continuing to experiment with natural pigments, gentle dye processes, and small-batch printing to create fabrics that are not only beautiful, but also rooted in care for the home, for the environment, and for the stories we weave into every space.
A Note to Designers
If you're sourcing for clients who value quality, craft, and environmental integrity, I’d love to connect. My collections are made to support thoughtful, lasting interiors — one handcrafted textile at a time.